Morgan Lewis

Entrepreneurship and Intrapreneurship in Turbulent Times: A Fresh Perspective

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  • date(s):

    October 30, 2002
print event

What is it about two guys with a curiously named book that has literally taken the British business press (the #1 selling business book in Britain since March of this year) by storm and captured the enthusiastic following of hundreds of CEOs covering the business landscape from rank start-ups to Fortune 50 global firms? The runaway best-selling book in Great Britain titled The Beermat Entrepreneur is the product of entrepreneurs turned authors, Mike Southon and Chris West.

Southon and West have distilled over 20 years of direct "in the trenches" experience as successful entrepreneurs to present "What you really need to know to turn a good idea into a great business" taking their audiences through the crucial stages between the first notes of a beermat (cocktail napkin) to a business that is sound, lasting and profitable.

Mike Southon and Chris West have become legendary in their ability to convey these useful concepts in a most entertaining - yet highly effective fashion. They have "played" to audiences on both sides of the ocean to remarkable receptions. From their sold out book launch extravaganza this spring at the Princess Trust Theatre in London to their debut event in the United States on September 19 of this year, where over 300 CEOs and entrepreneurs crowded a Washington, D.C. hotel ballroom, the response has been extraordinary and the reaction overwhelmingly positive. CEOs from both sides of the Atlantic praise the sessions as refreshing and remarkable in their utility. The wisdom dispensed "what lessons all entrepreneurs wish somebody had told them earlier" - is delivered in a practical, common sense, no-nonsense manner.

On The Beermat Entrepreneur

"My first reaction to this book was: How can Americans possibly learn anything about entrepreneurship from the authors based in the United Kingdom? I was wrong. This is the most concise, complete and engaging book you can read about how to grow a company. It also might be the only charming book on entrepreneurship ever written."

Robert I. Sutton

Professor of Management Science and Engineering Stanford University

We urge you to join peer CEOs for what promises to be a wonderful evening of great ideas, terrific entertainment and great networking.