Tackling the Branding Challenge

Palo Alto

Creating and maintaining market identity from a branding agency and legal perspective.

Establishing and building brand identity in today's media-rich environment requires innovative marketing strategies. As marketing efforts evolve, they raise unique and sometimes thorny legal issues, ranging from complex clearance issues to IP protection and enforcement concerns. In this topical seminar, Morgan Lewis attorneys and creative marketing experts from Landor, an international branding firm, will:

• Showcase cutting-edge branding and marketing campaigns
• Explain the marketing challenges involved in and discuss strategies for creating and maintaining market identity
• Identify legal issues and highlight strategies for reducing legal risks
• Outline approaches for increasing protection and enhancing scope of rights

Any strategy for creating and maintaining market identity involves unique legal challenges that are best addressed up front, while branding and marketing campaigns are being developed. This seminar will benefit marketing professionals, company executives and in-house counsel, and others responsible for review of marketing campaigns and maintenance of trademark portfolios.

When:
April 29, 2008

8:15 a.m.-8:45 a.m.
breakfast and registration

8:45 a.m.-10:15 a.m.
program

Where:
Palo Alto, CA
Morgan Lewis
2 Palo Alto Square
3000 El Camino Real

To register for this event, please use the above registration link.

This activity has been approved for Minimum Continuing Legal Education credit by the State Bar of California in the amount of 1.5 hours and Morgan, Lewis & Bockius LLP, Provider No. 4730 certifies that this activity conforms to the standards for approved education activities prescribed by the rules and regulations of the State Bar of California governing minimum continuing legal education.