Morgan Lewis

Advertising & IP Publications of Interest

Related Publications

January/February 2008 Making Brand-Sponsored Entertainment the Real Thing, World Trademark Review
Brand owners need new ways to promote their products and brands. Entertainment produced by or on behalf of a brand owner is an increasingly popular option, but one that must be handled carefully to avoid certain pitfalls associated with advertising.
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Related News

09/14/07 141 Morgan Lewis Lawyers Receive The Best Lawyers in America (2008)
141 Morgan Lewis lawyers have been recognized in The Best Lawyers in America 2008.
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3 Publications Found
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10/13/09 FTC Releases Guidelines Detailing Advertiser and Blogger Responsibilities in Social Media

LawFlash/Client Alert | Intellectual Property LawFlash
Intellectual Property Practice

The Federal Trade Commission (FTC) has announced revised Guides Concerning the Use of Endorsements and Testimonials in Advertising (the Guides), effective December 1, 2009. In particular, the revisions delineate how the FTC int... more

January/February 2008 Making Brand-Sponsored Entertainment the Real Thing, World Trademark Review

Outside Publication | Article

Brand owners need new ways to promote their products and brands. Entertainment produced by or on behalf of a brand owner is an increasingly popular option, but one that must be handled carefully to avoid certain pitfalls associated with advertising.

02/06/07 When Ad Campaigns Explode

LawFlash/Client Alert | Intellectual Property LawFlash
Intellectual Property

Turner Broadcasting’s now infamous Boston cartoon campaign for Aqua Teen Hunger Force highlights the risks of new media promotions. When “guerrilla” marketing firm Interference, Inc. placed “sinister looking” boxes on bridges... more

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