Related Publications
January/February 2008
Making Brand-Sponsored Entertainment the Real Thing, World Trademark Review
View all publications
Brand owners need new ways to promote their products and brands. Entertainment produced by or on behalf of a brand owner is an increasingly popular option, but one that must be handled carefully to avoid certain pitfalls associated with advertising.
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09/14/07
141 Morgan Lewis Lawyers Receive The Best Lawyers in America (2008)
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141 Morgan Lewis lawyers have been recognized in The Best Lawyers in America 2008.
2 Publications Found
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January/February 2008
Making Brand-Sponsored Entertainment the Real Thing, World Trademark Review
Outside Publications | Article
Brand owners need new ways to promote their products and brands. Entertainment produced by or on behalf of a brand owner is an increasingly popular option, but one that must be handled carefully to avoid certain pitfalls associated with advertising.
02/06/07
When Ad Campaigns Explode
LawFlash/Client Alert | Intellectual Property LawFlash
Intellectual Property
Turner Broadcasting’s now infamous Boston cartoon campaign for Aqua Teen Hunger Force highlights the risks of new media promotions. When “guerrilla” marketing firm Interference, Inc. placed “sinister looking” boxe... more
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