2 Publications Found
page 1 of 1
January/February 2008
Making Brand-Sponsored Entertainment the Real Thing, World Trademark Review
Outside Publications | Article
Brand owners need new ways to promote their products and brands. Entertainment produced by or on behalf of a brand owner is an increasingly popular option, but one that must be handled carefully to avoid certain pitfalls associated with advertising.
02/06/07
When Ad Campaigns Explode
LawFlash/Client Alert | Intellectual Property LawFlash
Intellectual Property
Turner Broadcasting’s now infamous Boston cartoon campaign for Aqua Teen Hunger Force highlights the risks of new media promotions. When “guerrilla” marketing firm Interference, Inc. placed “sinister looking” boxe... more
page 1 of 1