Morgan Lewis on Intellectual Property and Technology
May/June 2004

In this Issue:

• Door Still Open on Trademark Keywords:
  The practice of selling a third party’s trademark to generate an advertisement for another company continues to be controversial and in the news. Although the practice of buying another company’s trademark to trigger internet advertising
  has been around since the mid-1990s, courts have provided only sporadic and inconsistent guidance about the practice.
• California Shines Light on Internet Privacy:
  Although the federal government and many states have been quite active with respect to Internet privacy issues, California continues to be aggressive and at the forefront of many consumer privacy protection efforts. Two new California laws are slated to go into effect in the next six months that are likely to impact companies nationwide that conduct business with California residents for their personal, household or family purposes.

• Brief Updates
• Patent Litigators Score $440 Million Settlement Against Microsoft

For the full story, please view the PDF.