Advertising & IP

Advertising is intended to attract attention. Morgan Lewis reviews clients’ advertising and marketing practices before implementation to avoid negative attention and the need to retract, alter, or defend promotional material.

Our lawyers regularly:

• Counsel on and litigate matters involving false comparative or potentially misleading advertising, trade dress infringement—copying the packaging, product appearance, and/or colors used in marketing goods or services—business torts, and federal and state unfair competition claims.
• Advise clients pursuing claims through industry trade associations, such as the National Advertising Division of the Council of Better Business Bureaus.
• Prepare and negotiate all types of sponsorship and endorsement agreements.