Morgan Lewis

Advertising & IP

Publications of Interest

7 Publications Found
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02/17/12 Data Privacy Update

LawFlash/Client Alert | Advertising, Consumer Protection, and Privacy LawFlash
Advertising, Consumer Protection, and Privacy Practice

Massachusetts regulations to protect consumer personal information contain March 1, 2012 deadline.

08/31/10 The FTC Settles Case Over Online Reviews of Mobile Games

LawFlash/Client Alert | Intellectual Property LawFlash
Intellectual Property Practice

In October 2009, the U.S. Federal Trade Commission (FTC) issued final revisions to its Guides Concerning the Use of Endorsements and Testimonials in Advertising (the Guides), addressing endorsements by consumers, experts, organi... more

06/17/10 The New Regulator on the Block—The Bureau of Consumer Financial Protection

LawFlash/Client Alert | Financial Regulatory Reform LawFlash
Kathleen Collins

A departure from the disclosure-driven precedents set by past consumer protection laws will usher in the era of the independent consumer financial protection regulator.

10/13/09 FTC Releases Guidelines Detailing Advertiser and Blogger Responsibilities in Social Media

LawFlash/Client Alert | Intellectual Property LawFlash
Michael Clayton, Anita Polott, Rochelle Alpert, Karen Butcher, Ron Dreben

The Federal Trade Commission (FTC) has announced revised Guides Concerning the Use of Endorsements and Testimonials in Advertising (the Guides), effective December 1, 2009. In particular, the revisions delineate how the FTC int... more

08/27/09 Massachusetts Regulations Governing Protection of Consumer Information to Take Effect March 1, 2010

LawFlash/Client Alert | Intellectual Property LawFlash
Intellectual Property Practice

Massachusetts has joined the growing list of states that are requiring businesses to encrypt and secure personal data. On March 1, 2010, new regulations will take effect that apply to all "persons who own, license, store or mai... more

January/February 2008 Making Brand-Sponsored Entertainment the Real Thing, World Trademark Review

Outside Publication | Article

Brand owners need new ways to promote their products and brands. Entertainment produced by or on behalf of a brand owner is an increasingly popular option, but one that must be handled carefully to avoid certain pitfalls associated with advertising.

02/06/07 When Ad Campaigns Explode

LawFlash/Client Alert | Intellectual Property LawFlash
Intellectual Property

Turner Broadcasting’s now infamous Boston cartoon campaign for Aqua Teen Hunger Force highlights the risks of new media promotions. When “guerrilla” marketing firm Interference, Inc. placed “sinister looking” boxes on bridges... more

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