Advertising & IP
Publications of Interest
LawFlash/Client Alert | Advertising, Consumer Protection, and Privacy LawFlash
Advertising, Consumer Protection, and Privacy Practice
Massachusetts regulations to protect consumer personal information contain March 1, 2012 deadline.
LawFlash/Client Alert | Intellectual Property LawFlash
Intellectual Property Practice
In October 2009, the U.S. Federal Trade Commission (FTC) issued final revisions to its Guides Concerning the Use of Endorsements and Testimonials in Advertising (the Guides), addressing endorsements by consumers, experts, organi... more
LawFlash/Client Alert | Financial Regulatory Reform LawFlash
Kathleen Collins
A departure from the disclosure-driven precedents set by past consumer protection laws will usher in the era of the independent consumer financial protection regulator.
LawFlash/Client Alert | Intellectual Property LawFlash
Michael Clayton, Anita Polott, Rochelle Alpert, Karen Butcher, Ron Dreben
The Federal Trade Commission (FTC) has announced revised Guides Concerning the Use of Endorsements and Testimonials in Advertising (the Guides), effective December 1, 2009. In particular, the revisions delineate how the FTC int... more
LawFlash/Client Alert | Intellectual Property LawFlash
Intellectual Property Practice
Massachusetts has joined the growing list of states that are requiring businesses to encrypt and secure personal data. On March 1, 2010, new regulations will take effect that apply to all "persons who own, license, store or mai... more
Outside Publication | Article
Brand owners need new ways to promote their products and brands. Entertainment produced by or on behalf of a brand owner is an increasingly popular option, but one that must be handled carefully to avoid certain pitfalls associated with advertising.
LawFlash/Client Alert | Intellectual Property LawFlash
Intellectual Property
Turner Broadcasting’s now infamous Boston cartoon campaign for Aqua Teen Hunger Force highlights the risks of new media promotions. When “guerrilla” marketing firm Interference, Inc. placed “sinister looking” boxes on bridges... more