practice areas
Laura Yu Liu
Director of Marketing and Practice Development
市场与业务拓展总监
Email: laura.liu@morganlewis.com
- Beijing
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Beijing Kerry Centre South Tower, Suite 823, 8th Fl.
No. 1 Guang Hua Road, Chaoyang District
Beijing 100020, China
Phone: +86 10 5876 3588
Fax: +86 10 5876 3501
Laura Yu Liu is the director of marketing and practice development for Morgan Lewis's Greater China Practice. Ms. Liu works closely with practice group leadership on a full spectrum of marketing and practice development activities. She supports the business goals of the firm’s practice groups with strategic marketing and communications activities, best practice processes, and improvements.
Ms. Liu regularly consults with partners across the firm's offices to identify practice development opportunities; creates new marketing strategies accustomed to China's legal market; leads drafting and preparations of new business pitches, proposals, and presentations; develops client events and webinars; and directs strategic communications efforts, sponsorships, and co-branding opportunities.
Prior to joining the Marketing Department of Morgan Lewis, Ms. Liu spent more than 15 years working for international law firms in Beijing and in Toronto and has accumulated extensive law firm experience. In her earlier career, she assisted many leading multinational companies—including GM, GE, Fedex, UPS, and SmithKline Beecham—and participated in the negotiations for their joint venture projects in China.
Ms. Liu received her M.A. in English literature in 1989 and her B.A., with honors, in economics in 1986 from the University of International Business and Economics, Beijing. Ms. Liu also holds a diploma from the European Union in simultaneous interpretation and is an EU certified translator. Ms. Liu is fluent in English and Mandarin Chinese.
刘彧女士是摩根路易斯律师事务所大中华区的市场与业务拓展总监。刘女士密切配合本事务所各业务部领导,全方位展开市场与业务拓展活动。她通过战略性营销、交流活动、最佳执业程序和相应的改进措施协助业务部门实现商业目标。
刘女士经常与事务所各办公室的合伙人探讨以识别业务发展机会,制定出适合中国法律市场的全新营销战略,主导对新客户或者新业务竞标、投标、报告事宜的资料起草和准备工作,组织发展新客户活动和在线会议,并指导战略交流工作以及赞助和联合冠名活动。
在加入摩根路易斯律师事务所市场部之前,刘女士分别在北京和多伦多的国际律师事务所工作,长达十五年以上,积累了丰富的经验。在她早期的职业生涯中,她参与过众多大型知名跨国公司在中国合资企业项目,这些跨国公司包括通用汽车、通用电气、联邦快递、联合包裹和当时的史克必成等。
刘女士于1986年以优异成绩获得对外经贸大学经济学学士学位,1989年获得了对外经贸大学英国语言文学硕士学位。刘女士还拥有欧盟颁发的同声传译证书,同时她也是欧盟认证的翻译。刘女士精通英语和汉语。
education
- University of International Business and Economics, Beijing, 1989, M.A.
- University of International Business and Economics, Beijing, 1986, B.A., With Honors
