ICANN to Expand Top-Level Domain Name System

Recently, the Internet Corporation for Assigned Names and Numbers (ICANN), the nonprofit body responsible for overseeing the Internet’s addressing system, released draft guidelines describing how virtually any term at all may become a new top-level domain (i.e., the .com part of a domain name). This development could lead to a new “land rush” on the Internet for .brand, .industry, and .location top-level domains, and with them many new opportunities and risks.

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