PHILADELPHIA, April 29, 2014: Morgan Lewis is pleased to announce that for the third consecutive year it is ranked among the top 10 best branded law firms serving large clients by BTI Consulting Group in its annual Brand Elite: Client Perceptions of the Best-Branded Law Firms report. The firms named to the Brand Elite list are those “enjoying the best brands and differentiation in the marketplace,” according to the report released today by BTI.
The report’s findings are based on 300 individual interviews with corporate counsel at the world’s largest organizations asking for unprompted perceptions about nearly 450 law firms, according to BTI.
“The firm’s commitment to help and track record of superior service drive client recommendations and top consideration for premium work,” BTI noted in its report. Clients interviewed for the report called Morgan Lewis “exceptionally attentive” and applauded its readiness to “pull out all the stops” to better meet their needs. The firm’s accessible and thought-leading educational opportunities, such as the luncheon webinar series, were cited as an important factor differentiating it in the eyes of clients. The report also revealed that clients took note of Morgan Lewis’s ability to deliver new valuable services that other firms do not, and for using technology in new ways to add value.
“We are happy that the Morgan Lewis brand remains strong and continues to be associated with exceptional attention to our clients needs,” said Firm Chair Francis M. Milone. “We work every day to keep excellence and client service as the bedrock of our culture, and it is rewarding to see that effort reflected by our clients.”
Morgan Lewis’s recognition as one of the best-branded law firms follows the firm’s number two ranking out of 650 firms serving large clients on BTI Consulting Group’s Client Relationship Scorecard. The ranking placed the firm on the BTI Power Elite, comprising the top 23 firms with the largest number of strong client relationships. In February 2014, Morgan Lewis became the first law firm in BTI’s 13-year history to place 10 lawyers on its Client Services All-Stars list in a single year. Morgan Lewis’s litigation practice was singled out last year as one of the top 4 firms that companies turn to for class action litigation and mass torts in BTI’s 2014 Litigation Outlook. That report also designated Morgan Lewis a “powerhouse” in employment litigation and one of the top 5 firms that in-house counsel turn to for complex employment litigation.