Jonathan Goodwill draws from broad experience in brand protection, trademarks, advertising, copyright, licensing, international arbitration, and franchising, including complex and multi-jurisdictional matters dedicated to brand protection & enforcement, public relations, false advertising, privacy, media & entertainment, social media, unfair competition, anti-counterfeiting, and customs issues. He assists clients in a broad range of industries including retail, pharmaceuticals, transportation, food & beverage, consumer brands, distribution, and hospitality. Jonathan uses unique approaches to legal challenges tied to fashion, media, music, sport, certification marks, grey market goods, and social media content. He is admitted in New York and Maine only, and his practice is supervised by DC Bar members.
Jonathan’s background has incorporated extensive international residency and travel, and this has inspired the international nature of his practice. His pro bono experiences include consulting with the United Nations, evaluating international treaty positions, and preparing objective white papers for reference by government officials of a newly-formed nation while electing recognitions, reservations, and diplomatic positions. Jonathan also served as a member of a liaison team to Asian government officials, justices, and local industry representatives in a multiyear initiative dedicated to revising national statutes and advising on civil and common law approaches to property rights, advertising, media, government certification, and geographical indication issues. Before pursuing his law degree, Jonathan authored a dissertation analyzing foundations and diplomacy behind contemporary claims to territorial rights in the South China Sea.
Jonathan served as co-chair of the International Trademark Association’s (INTA) subcommittee on international approaches to proprietary rights in country names. He is currently a member of an INTA subcommittee exploring emerging international criteria for recognizing and enforcing certification marks tied to environmental claims and preventing deceptive use of such claims on packaging and in advertising. Jonathan is also currently serving as a committee chair in the Trademark Division for the American Bar Association, and routinely contributes to studies on emerging jurisdictional and brand enforcement challenges presented by extraterritorial activities and international access to social media, gaming, and influencer platforms.
Jonathan has authored and contributed to a wide range of academic studies and articles dedicated to cross-border legal issues, impacts of international and domestic court decisions, and significance of US legislation. He has also presented on topics devoted to US and international brand protection and enforcement issues, trademark law, and international comparative law at conferences and seminars in the United States, Japan, and China. His second language is German.
St. John's University School of Law, J.D.
Durham University, B.A., International Relations & Diplomacy
Awards and Affiliations
Member, International Trademark Association
Emerging Issues Committee (Survey of Certification Marks with Environmental Connotations) (2020–present)