| Monday, December 5, 2011 - Tuesday, December 6, 2011 |
| 01:00 AM Eastern Standard Time |
Life Sciences and Healthcare Interdisciplinary Group chair Stephen Paul Mahinka will present on "Cost Effectiveness Research: Impact On Pricing & Marketing" at the Integrating Comparative Effectiveness Research Conference.
Understanding the difficulties of developing comparative effectiveness research acceptable to payors and regulators, and incorporating such research into strategic decisions on product selection, development, and testing; the potential effects of CER on biopharma pricing and reimbursement, both initially and over the product's lifecycle; and the manner and degree to which CER can properly and effectively be incorporated into product marketing and promotion, all represent significant future challenges to product developers and marketers.