Conferences and Speeches

Integrating Comparative Effectiveness Research Conference

Monday, December 5, 2011 {ml-event-to} Tuesday, December 6, 2011
01:00 AM ET

Life Sciences and Healthcare Interdisciplinary Group chair Stephen Paul Mahinka will present on "Cost Effectiveness Research: Impact On Pricing & Marketing" at the Integrating Comparative Effectiveness Research Conference.

Understanding the difficulties of developing comparative effectiveness research acceptable to payors and regulators, and incorporating such research into stra­tegic decisions on product selection, development, and testing; the potential effects of CER on biopharma pricing and reimbursement, both initially and over the product's lifecycle; and the manner and degree to which CER can properly and effectively be incorporated into product marketing and promotion, all repre­sent significant future challenges to product developers and marketers.

  • Evaluating products for formulary & reimbursement acceptance
  • Impact of CER on strategic decisions throughout lifecycle
  • Assessing use of CER in marketing & promotion

December 5-6, 2011

Philadelphia, PA

View the presentation >