|08:30 AM - 09:30 AM ET|
Intellectual property partners John Hemmer and Ken Davis, and associate Rachel Fertig will participate in the panel discussion, “Design Matters: Using Patents, Copyrights and Trade Dress to Maximize Protection of Industrial Design,” at the ACC Greater Philadelphia 2019 In-House Counsel Conference.
Industrial design is the process of applying ornamental design to useful articles of manufacture and associated packaging. The investment and attention given to ornamental design choice continues to grow even beyond traditional consumer products and now extends to nearly every product category including electronics, medical devices, computer interfaces, and military equipment. Fortunately, the surge in creativity in product design coincides with developments in the case law and practices that provide opportunities to apply different regimes to protect designs. Having a comprehensive IP strategy is critical to maximizing the term and strength of your IP protection. The panel will explore using patents, copyrights, and trade dress to develop a cohesive strategy to protect industrial designs.