PLI's Understanding the Intellectual Property License 2019 – San Francisco

Morgan Lewis antitrust partner Willard Tom will speak at PLI’s Understanding the Intellectual Property License 2019. This program will review how to negotiate and draft effective license agreements. 

Willard will speak on Antitrust Issues in Licensing on December 6, 2019 at 10:00 am. 

Why You Should Attend 

This introductory course will give attendees a comprehensive review of the basic elements in designing licensing agreements for a variety of intellectual property formats. Our expert faculty will address legal strategies and everyday skills to apply when licensing patents, copyrights, the right of celebrity, trademarks, software, or any combination of these types of IP, along with special circumstances that may arise, such as regulatory, international, and antitrust issues.

What You Will Learn

• Negotiating tips and effective drafting techniques
• Key provisions and practical considerations in copyright and trademark licensing
• Key differences between patent and other technology licenses
• Understanding software and open source licenses
• Rights of publicity and entertainment licensing
• Protection and enforcement issues in cross-border IP licensing
• Enforcing licenses – tips from an IP license litigator
• Antitrust issues in IP licenses
• Treatment of IP licenses under bankruptcy law
• How licensing can generate new revenue

Special Features 

Mock negotiation of an IP license (New York and San Francisco) and faculty discussion of an IP license scenario (Chicago).

Who Should Attend

This program is designed for intellectual property specialists, corporate counsel, and general practitioners who are engaged in intellectual property law and are interested in learning how to license and protect various forms of intellectual property.