Partners Dennis Gucciardo and Michele Buenafe will present at the FDLI Advertising and Promotion for Medical Products Conference.
Dennis's panel, “Practical Considerations for Successful Remote-Based Marketing Strategies,” will discuss updated compliance programs and share experiences through polling and Q&A. The panel will meet on Wednesday, October 28, at 1:00 pm.
Michele's panel, "Industry Benchmarking: Trends in Formal and Informal Enforcement Trends" will look at trends in formal and informal enforcement in the last year and in the last decade, through anonymous attendee polling and speaker analysis of these trends. Topics will include correspondence from competitors and FDA, boxed warning products, conference booths, scrutiny of investigational drugs, areas of OPDP research, OPDP enforcement letters triggered by reports submitted to the Bad Ad Program, oral statements by sales representatives, and social media platforms. Other themes to explore include repeat offenders, women’s health products, and spokespersons/testimonials. The panel will meet on Friday, October 30, at 11:10 am.