Morgan Lewis Hedge Fund University™ and the Global Sponsor Forum – The SEC’s New Marketing Rule: Private Fund Perspectives

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Wednesday, February 24, 2021
05:00 PM - 06:00 PM Greenwich Mean Time
12:00 PM - 01:00 PM Eastern Standard Time
09:00 AM - 10:00 AM Pacific Standard Time

Please join us for a one-hour webinar where we will discuss the SEC’s recently adopted Advisers Act Marketing Rule and its impact on private fund managers.

Topics will include:

  • Extension of rule to investors in private funds
  • Expanded definition of “advertisement”
    • Types of private fund communications in and out of scope
  • New general prohibitions
  • New framework for use of performance advertising
    • Case studies, track record, and related private fund matters
  • Use of testimonials and endorsements
  • Considerations for referral and solicitation arrangements for private fund managers
  • Related books and records requirements