November 15–18, 2022
Thursday, November 17, 2022
2:30–3:30 pm ET
Intellectual property partner Brent Hawkins will speak on the panel, “Go For It: How to Position Yourself to Become General Counsel,” at the International Trademark Association’s (INTA) 2022 Leadership Meeting in Miami Beach, Florida.
This presentation will cover how trademark lawyers, once solely considered practitioners, have transitioned to becoming key business partners with a deep understanding of a business’ strategic goals. With the wide variety of experiences by trademark lawyers—taking on responsibility for copyright and patent portfolios and providing advice and counsel on advertising, regulatory, and other commercial areas—trademark lawyers are becoming well-positioned to take on the role of general counsel.