In a recent Law360 article, Morgan Lewis lawyers Gregory Parks, Kristin Hadgis, and Terese Schireson discussed the recently passed bill in Nevada – Nevada Senate Bill 220 (SB 220) – that will require defined “operators” of websites or online services that are used for commercial purposes and collect personal data of Nevada consumers to comply with a consumer’s request not to sell personal information. SB 220 will be the first law of this scope in the United States that provides consumers with opt-out rights with respect to the sale of their data.
With SB 220 going into effect on October 1 of this year, it is time now for operators to implement measures to enable compliance with SB 220. The article offers helpful tips for compliance, including suggesting that affected operators establish designated addresses where consumers can submit requests.