Press Release

Morgan Lewis Advises Freeman Spogli in Partnership with PF Baseline Fitness

September 29, 2017

BOSTON, September 29, 2017: Morgan Lewis represented Freeman Spogli in their acquisition of a majority equity stake in PF Baseline Fitness, a high-growth franchisee of Planet Fitness health clubs. Freeman Spogli is a New York- and Los Angeles-based private equity firm dedicated exclusively to investing in and partnering with management in consumer-related and distribution companies in the United States.

The Morgan Lewis team was led by partners Brian Keeler and Patricia Brennan, and associate Katerina Papacosma. Partners Rachelle Dubow, Jean Cogill, Daniel Nelson, and Michael Schlemmer also aided in the transaction, along with of counsel Peter Batten, and associates Elizabeth Galvin, Caitlin Koseck, Nicola Menchetti, Dana Gross, Craig Gibson, Stephanie Lax, Samuel Bryant, and Meghan McCarthy.