PHILADELPHIA, March 15, 2016: For the fifth consecutive year, BTI Consulting has recognized Morgan Lewis in its Brand Elite, based on a survey of nearly 650 general counsel and legal decision makers. The survey highlights the performance of the top global law firms in the areas of client service, innovation, recruitment and pricing.
Morgan Lewis was recognized as a leader in nearly all nine of the report’s categories, including “Client’s Choice,” “Premium Worthy,” “Bet-the-Company,” “Movers and Shakers,” “Tech-Savvy,” and “Value Drivers.”
“Corporate counsel rank Morgan Lewis’s brand strength among the most elite of all law firms joining the ranks of The BTI Brand Elite 2016 – the 28 strongest brands,” said Michael B. Rynowecer, President of The BTI Consulting Group. “Top legal decision makers point to Morgan Lewis’s leadership in innovation and the firm’s leadership in gaining corporate counsel recommendations to peers. The research shows the firm has a long history of leadership among all law firms in these key strengths.”
The BTI Consulting Group is a leading provider of strategic market research to law firms and professional services firms and has consistently identified Morgan Lewis and its lawyers as providers of exceptional client service in its publications. Last month, BTI released its select list of “Client Service All-Stars,” which included five Morgan Lewis partners. The firm grabbed the number five spot in the 2016 Client Service A-Team report issued by BTI at the end last year, one of only three firms to have earned a spot on the prestigious list for each of the last 15 years. Corporate Counsel also named Morgan Lewis to BTI’s “Fearsome Foursome Honor Roll” of those firms “most feared” by general counsel in BTI’s 2016 Litigation Outlook report in September.