Taking effect May 1, the E-2 investor program allows Israeli entrepreneurs to receive investor visas to launch startups in high-tech and other industries in the United States, and to work in the country to develop those businesses. Reciprocal rules will allow US investors to start new businesses in Israel using B-5 visas. Morgan Lewis partner Eric Bord spoke with Law360 on the demand for this program. "Given that this final approval by Israel is more than seven years in the making, there is presumably a great deal of pent-up demand and excitement about the availability of Israeli companies and investors to use the E-2 program to invest in to grow businesses in the United States," he says in the article. Eric predicted that this program will appeal most to technology, life sciences, medical devices, communications and jewelry industries, as well as large, Israeli-owned multinational companies that want to hire Israelis to work in the U.S.