Comparative Effectiveness Research: Impact on Pharmaceutical Pricing and Marketing, presented at the QI Productions Conference on Integrating Comparative Effectiveness Research, Philadelphia

December 05, 2011

Topics presented include:

  • Structural Changes in Pharmaceutical Industry Stimulating Focus on Comparative Effectiveness Research
  • Potential Changes by Healthcare Reform Law Affecting Demand Levels and Prices/Payments
  • Healthcare Reform Law and Comparative Effectiveness Research
  • Potential Effects of CER on Biopharma Pricing and Reimbursement
  • Incorporation of CER in Lifecycle Management
  • Incorporation of CER into Product Marketing and Promotion
  • Consequences of CER for Biopharma Growth and Investment