Outside Publication
FTC 'Green Guides': What the Changes Mean for Marketers, Law360
October 03, 2012Partners Stephen Paul Mahinka, Karen Butcher and Thomas Sullivan co-wrote an article, "FTC 'Green Guides':, What the Changes Mean for Marketers," providing a thorough analysis of the Federal Trade Commission's October 1 revisions to its Guides for the Use of Environmental Marketing Claims, generally termed the "Green Guides." The article discusses the implications of these Green Guide revisions to marketers, Law360.
