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The Power of Transformation: A Conversation with GE | Video Series

May 13, 2016

We sat down with executives from General Electric (GE) and GE Digital to discuss its efforts to transform itself into a premier digital industry company and how this transformation has played out in the company’s marketing initiatives, recruiting efforts, and workplace. Watch video highlights of our conversations with Linda Boff, chief marketing officer at GE, and Jennifer Waldo, chief human resources officer at GE Digital.

GE's Transformation to a Digital Industrial Company

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GE's "Owen" Marketing Campaign

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Impact of Transformation on the Company and Workplace

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GE’s Evolution in the Digital Age

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Transformation in GE’s Workplace and Talent Ecosystem

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Lessons Learned

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