Anti-Social Media: New Horizons in Brand-Based Fraud, World Trademark Review

Trademark infringement is cycling through social media at alarming rates, with infringers using these platforms to legitimise sophisticated schemes. Whether the objective relates to cybersecurity, counterfeiting, passing off, unfair competition or something else, many schemes have one component in common: the use of trademarks to secure consumer confidence.

Associate Jonathan Goodwill co-authored this article.

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