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  • The Time to Act is Now: New Challenges Facing Foreign Brand Owners Due to US Trademark Modernisation Act, World Trademark Review

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The Time to Act is Now: New Challenges Facing Foreign Brand Owners Due to US Trademark Modernisation Act, World Trademark Review

March 09, 2021

New reexamination and expungement proceedings could result in trademark owners facing multiple, simultaneous attacks against different registrations challenging use for different goods or services.  Associate Jonathan Goodwill unpicks what the US Trademark Modernisation Act 2020 means for foreign and domestic brand owners.

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