Presentation
Comparative Effectiveness Research: Impact on Pharmaceutical Pricing and Marketing, presented at the QI Productions Conference on Integrating Comparative Effectiveness Research, Philadelphia
December 05, 2011
Topics presented include:
- Structural Changes in Pharmaceutical Industry Stimulating Focus on Comparative Effectiveness Research
- Potential Changes by Healthcare Reform Law Affecting Demand Levels and Prices/Payments
- Healthcare Reform Law and Comparative Effectiveness Research
- Potential Effects of CER on Biopharma Pricing and Reimbursement
- Incorporation of CER in Lifecycle Management
- Incorporation of CER into Product Marketing and Promotion
- Consequences of CER for Biopharma Growth and Investment