As reported, the National Telecommunications & Information Administration (NTIA) launched its self-certification system of the Privacy Shield (PS) on 1 August. The NTIA’s website provides a host of information for US and European businesses. Participating organizations are deemed to provide “adequate” privacy protection, a requirement for the transfer of personal data outside of the European Union to the United States under the EU Data Protection Directive.
But whoever expected long lines of registrants in front of the NTIA building may be disappointed. Despite the publicity and huge expectations, in Europe in particular, the enthusiasm among US companies has been lackluster, and all filings must be submitted online, not in person.
Of Counsel Axel Spies authored this commentary for the American Institute for Contemporary German Studies (AICGS).