PHILADELPHIA, March 16: Morgan Lewis represented Harte Hanks (NYSE: HHS) in its acquisition of privately-owned 3Q Digital, Inc., announced today.
Harte Hanks is a leader in developing customer relationships, experiences and defining interaction led marketing, and the acquisition of 3Q Digital, a leading digital marketing agency, adds pace towards achieving Harte Hanks’ strategic goal of leadership in customer interaction. The transaction closed on March 16, 2015. Under the terms of the definitive agreement, Harte Hanks paid an initial sum with additional consideration payable upon the achievement of challenging performance goals over the next three-year period.
The multi-office Morgan Lewis team leading the transaction included partner and M&A practice leader Richard Aldridge and associate Andrew Mariniello, with support from associates Nathan Tylwalk and Jack Sheehan. Partners Paul Gordon, Patrick Rehfield, John Battenfeld, and Karen Butcher provided assistance as well as associates Casey August, Carly Grey, and Marc Leone.