SFIPLA: When Your Brand Needs A Change – Lessons In Rebranding

Intellectual property partner Carla Oakley will moderate the panel “When Your Brand Needs a Change—Lessons in Rebranding” at the San Francisco Intellectual Property Law Association.

A panel of academic and corporate leaders will address institutional and logistical challenges arising from rebranding major institutions, companies, and franchises. The panel will discuss intellectual property, legislative, cultural, and practical considerations for implementing a successful rebranding strategy.