A veteran trial lawyer, Aliza R. Karetnick guides clients through complex commercial cases and defends against collective and class action matters and consumer enforcement matters adverse to governmental plaintiffs. She also assists companies with governance and compliance matters, claim substantiation issues, crisis management, and litigation avoidance measures. Aliza frequently works with companies in the personal care, cosmetics, flavor, and food industries, advising manufacturers and retailers including large branded companies, independent and emerging companies, and industry service providers.
Aliza’s deep familiarity with complicated cases led to her appointment as a special master by the US District Court for the Eastern District of Pennsylvania, making her a go-to lawyer for clients in need of crisis management. She is an active member of several industry associations and regularly writes and speaks about legal and business issues affecting the personal care and food industries.
Prior to joining Morgan Lewis, Aliza led the commercial litigation and dispute resolution practice in the Philadelphia office of a national law firm, where she also served as co-leader of its cross-practice manufacturing and consumer products team and class action litigation team.
Listed, The Best Lawyers in America, Commercial Litigation, Philadelphia (2022–2025)
Best of the Bar, Business Litigation, Philadelphia Business Journal (2023)
Diversity Award, Diversity Law Institute (2017)
Fellow, Litigation Counsel of America – Trial Lawyer Honor Society (2014–present)
Lawyer on the Fast Track, The Legal Intelligencer (2011)
Member, Independent Beauty Association
Member, Personal Care Products Counsel
Member, Cosmetic Executive Women
Member, American Bar Association
Chair of the Board of Directors, Students Run Philly Style
Past Member, Board of Directors, Philadelphia Fashion Incubator