Partners Josh Goodman and Minna Lo Naranjo and associate Amir Ali authored an article for Law360 looking at how algorithmic pricing has been used for decades across a range of industries. The rapid development of artificial intelligence (AI) technology has led antitrust enforcers to begin actively scrutinizing potential anticompetitive practices related to the use of algorithmic pricing tools, particularly given that these tools may involve systems considered to be AI.
The authors note that companies leveraging algorithmic pricing, particularly those involving AI, should stay alert to emerging legal risks and shifting enforcement priorities. They also highlight that implementing proactive compliance strategies now can help mitigate legal exposure and position businesses to adapt more effectively to potential, future regulatory change.
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