Wave of Class Actions Targeting Influencer Marketing Signals Potential Trend, HBW Insight

HBW Insight quoted partner Aliza Karetnick from her presentation at the Independent Beauty Association’s digital Cosmetics Convergence Conference discussing the recent rise in consumer class action lawsuits targeting influencer marketing practices.

Aliza noted that these cases emerged in the first half of 2025.

“Most of them have not gotten much traction, but what they have signaled is what could be a popular trend in consumer class action litigation going forward,” she said.

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This article originally appeared in HBW Insight