Advertising & Marketing
In today's complex digital landscape, advertising strategies and marketing initiatives are subject to unprecedented regulatory scrutiny and consumer skepticism. Morgan Lewis practices at the intersection of innovation and compliance, delivering tactical legal counsel that focuses on fortifying brands and intensifying market impact. Our advertising lawyers harness extensive regulatory know-how and dispute resolution and litigation skills to address and overcome the intricate challenges our clients encounter across traditional and emerging platforms.
Where Brand Protection Meets Business Growth
Our team is fluent in consumer protection law. We represent clients spanning a vast array of industries—from automotive and retail to technology and consumer finance. Our firm is valued for delivering practical legal guidance and solutions that balance and reconcile the law with commercial objectives, helping clients establish and build trust while expanding their market reach.
Our marketing and consumer protection lawyers and digital media and advertising team offers comprehensive advice that spans the entire marketing and promotional lifecycle. We provide legal counsel on:
- Developing and maintaining compliant marketing campaigns across traditional and digital channels, including social media, telemarketing, and affiliate marketing programs
- Review of advertising and media content to ensure adherence to truth-in-advertising principles and substantiation standards
- Defending and resolving challenges from regulators, competitors, and consumers, including FTC compliance investigations and Lanham Act and other state and federal court litigation
- Designing strategies that focus on mitigating risk while achieving business imperatives
- Crafting and negotiating talent, sponsorship, and influencer agreements that protect brand integrity
- Emerging compliance issues across rapidly evolving platforms in the US and around the world
- Sweepstakes, contests, and promotional programs that drive engagement while maintaining regulatory compliance
- Tailored compliance workshops for in-house counsel and marketing teams