2026 World Cup: Business Potential & Legal Pitfalls

The 2026 Men’s World Cup will be hosted across the United States, Canada, and Mexico—the first time the tournament will see three host countries—and be the largest to date, with 48 nations competing and nearly double the games. With an extensive presence in US host cities and strong connections in Canada and Mexico, lawyers from our 2026 World Cup Initiative stand ready to help companies profit from exciting opportunities for project development, investment, and commercial enterprise while managing risk.

Our lawyers are deeply engaged in this space, having counseled US Soccer in its historic collective bargaining agreement for equal pay for the men’s and women’s teams; handling the regulatory and transactional work for the first major US sports stadium on track to operate on 100% renewable energy; advising global sports leagues on mobility for athletes and staff; and counseling a FIFA World Cup 26™ host city on senior executive employment agreements. We have trusted relationships with global sports brands, teams, and leagues; investors including private equity firms, sovereign wealth funds, and individuals; and sponsors, broadcasters, and the media.


Our firm’s global talent, geographic reach, and extensive resources mean we can swiftly field teams to assist our clients in the following areas:

  • Sponsorship and broadcasting rights
  • Commercial contracts for hospitality and service providers, sponsorships, and stadiums
  • Business transactions for the acquisition of service and sports goods providers
  • Visa and immigration requirements for players, support staff, and executives/sponsors
  • Financing negotiations for stadiums and US sporting-related and soccer businesses
  • Workplace culture, supply chain, responsible labor, sustainability, and other environmental, social, and governance (ESG) commitments 
  • Trademark and counterfeiting protection, as well as copyright portfolio management 
  • Data governance, privacy, and cybersecurity
  • Executive contracts, staffing and unions, Americans with Disabilities Act (ADA) compliance, and related labor and employment needs
  • Real estate transactions, land use, and regulatory approvals
  • Tax matters in sponsorship transactions, nonprofit status, unrelated business and income tax, and state and local tax compliance  
  • Anti-bribery/fraud, export controls and sanctions, and misconduct 
  • Insurance advisory and recovery
  • Potential criminal defense for individuals


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