The fourth blog in our AI and Outsourcing series examines another significant consequence of AI-enabled outsourcing: the fundamental shift in how parties define, measure, and price value. As artificial intelligence (AI) becomes embedded in service delivery, traditional pricing models based on labor inputs, headcount, and transaction volumes are increasingly being challenged. Customers and service providers alike are reevaluating how outsourcing arrangements should be structured when automation and AI-driven efficiencies can dramatically alter the economics of service delivery.
Tech & Sourcing @ Morgan Lewis
TECHNOLOGY TRANSACTIONS, OUTSOURCING, AND COMMERCIAL CONTRACTS NEWS FOR LAWYERS AND SOURCING PROFESSIONALS
As artificial intelligence (AI) becomes increasingly embedded in outsourced services, companies are facing a new and growing challenge: digital dependency on their vendors. Modern outsourcing relationships are no longer limited to staffing support or standardized technology platforms.
In the first post in our AI & Outsourcing series, we observed how artificial intelligence (AI) is transforming the outsourcing industry in ways that extend far beyond operational efficiency. This second post in the series discusses the need to rethink legal and commercial terms that govern outsourcing relationships, as companies increasingly incorporate AI-enabled tools and automation into outsourced services.
Digital transformation initiatives across Europe, the Middle East, and the United States are accelerating at a remarkable pace. As multinational companies expand cloud adoption, AI deployment, data-sharing ecosystems, and managed technology services across jurisdictions, technology transactions are increasingly becoming instruments of geopolitical strategy, regulatory compliance, and regional market access—not simply procurement exercises.
Welcome to the first blog in our AI and Outsourcing series, where we explore the disruptive and transformative impact of artificial intelligence (AI) on outsourcing and managed services transactions.
While morals clauses have long been common in athlete endorsement agreements, their importance to sponsorship agreements between teams and sponsors is mounting as brands seek greater protection against reputational harm tied to their association with a team. In the team sponsorship context, however, the analysis will differ.
World Intellectual Property Day on April 26, 2026 provides a timely lens through which to examine the increasingly complex role that intellectual property (IP) and commercial rights play across the sports industry. Far beyond traditional questions of trademark, copyright, patent, and design protection, the modern sports ecosystem is shaped by layered rights and contractual structures governing athlete branding, sponsorships, media distribution, data, venue technology, and emerging artificial intelligence (AI)-driven uses.
In our May 2025 blog post, Study Finds Average Cost of Data Breaches Significantly Increased Globally in 2024, we highlighted the key findings of the Ponemon Institute’s Cost of a Data Breach Report 2024. The Ponemon Institute has now published its Cost of a Data Breach Report 2025, showing a decrease in data breach costs, driven by faster identification and containment. Each year, the report sets forth a vast dataset analyzing data breaches at hundreds of organizations to spot trends and developments in security risks and best practices.
Please join us for our fifth annual Artificial Intelligence (AI) Boot Camp. Throughout the series, Morgan Lewis lawyers will explore the latest in AI developments, insights, usage, and integration, as they may impact companies of all sizes and across industries. Discussions will examine key challenges and opportunities presented by AI from a business and legal perspective.
Get ahead of the game by joining partner Don Shelkey and associates Charlotte Cavendish and Jesse Taylor on March 4, 2026, from 12:00 pm to 1:00 pm ET, for a discussion on emerging trends in sports business transactions. From artificial intelligence–driven fan engagement to innovative sponsorship models shaping the future of sports transactions, the Morgan Lewis team will explore the trends, opportunities, and challenges shaping these transactions.