Brian C. Rocca

Brian works on antitrust litigation, investigation, and counseling matters in many industries, with a particular emphasis on technology, artificial intelligence, and internet-based services. Beyond his leading antitrust practice, Brian has also litigated numerous complex civil and appellate litigation matters, including class actions and breach of contract, fraud, misappropriation, shareholder derivative, breach of fiduciary duty, and unfair competition matters. As a leading lawyer for beverage distributors in California, he also handles a wide array of matters related to brand rights, contractual issues, and regulatory compliance. He provides counseling to a prominent trade association relating to alcohol distribution issues.

Brian served as an assistant district attorney in the Trial Unit of the San Francisco District Attorney’s Office in 2007 and 2008, and has tried civil matters in state and federal court and arbitration proceedings.

Brian is a member of the firm’s Advisory Board. He served as office managing partner of the firm’s San Francisco office from 2014 to 2022, during which time the office grew to include more than 200 lawyers and other professionals. Brian proudly served for more than a decade on the board of directors for the National Center for Youth Law, an organization that has advanced justice for children and youth since 1971.

Antitrust Matters

• In re Google Play Store Antitrust Litigation — Federal and state law antitrust claims
• Feitelson et al. v. Google, Inc. — Monopolization and exclusive dealing
• Uber Technologies Pricing Cases — Pricing practices
• Philadelphia Taxi Association Inc. et al. v. Uber Technologies Inc. — Attempted monopolization
• Diva Limousine v. Uber Technologies Inc. et al. — Unfair competition law (UCL)
• Desoto Cab Company, Inc. v. Uber Technologies, Inc. et al. — Attempted monopolization
• Wolf & Son Transportation, Inc. v. Becerra et al. — UCL and Cartwright Act
• NewCal Industries et al. v. IKON Office Solutions et al. — Fraud-based antitrust claims
• AMD v. Intel — Monopolization and pricing practices
• In re Intel Corp. Microprocessor Antitrust Litigation — Putative nationwide class actions
• State of New York v. Intel — Federal and state law antitrust claims
• Clear Connection Corp. v. Comcast Cable Communications Management — Restraint of trade
• Precision Associates v. Panalpina et al. — Putative direct-purchaser class action under Sherman Act
• SanDisk v. AudioMPEG et al. — Legality of patent pool
• Broadcom v. QUALCOMM — Standard-setting organizations
• Genicon v. Ethicon et al. — Bundled rebates
• Tickets.com v. Ticketmaster — Exclusive dealing
• Alcatel USA, Inc. v. Cisco Systems, Inc. — Licensing and refusal to deal issues
• Criminal price-fixing investigation in international commercial services industry
• Criminal price-fixing investigation in electronic memory industry
• “No-poach” investigations in highly skilled labor markets

Complex Commercial Litigation Matters

• Central Delta Water Agency et al. v. Delta Wetlands Properties et al. — Breach of contract and California Environmental Quality Act
• In re The Lurie Co. — Shareholder derivative and contract
• TSI USA LLC v. Uber Technologies Inc. — Breach of contract
• City and County of San Francisco v. State of Nevada — Putative class action alleging misappropriation of public services
• Mission Beverage Co. v. Pabst Brewing Co. — Breach of contract
• Retail Digital Network v. Prieto — En banc opinion applying First Amendment commercial speech principles to B&P Code Section 25503
• Orion Wine Imports, LLC et al. v. Appelsmith — Dormant Commerce Clause challenge to state law
• Dwinell v. McCullough – Dormant Commerce Clause challenge to state law
• MillerCoors LLC, v. Chesbay Distributing Co. — Dispute regarding applicability of state franchise laws to sale of beer distributorship
• Maita Distributors Inc. v. DBI Beverage, Inc. — Interpreting California Brand Transfer law, B&P Code Section 25000.2; see also Mussetter Distributing, Inc. v. DBI Beverage, Inc.
• American Structural Composites, Inc. v. International Conference of Building Officials — Breach of contract and fraud case
• AccuImage Diagnostics Corp. v. TeraRecon, Inc. — Trade secrets case
• CGI v. Fireman’s Fund Ins. Co. — Breach-of-contract arbitration
• Klotzer et al. v. International Aluminum Corp. — Construction defect class action