Dana Gross maintains a broad practice that focuses on the protection and licensing of intellectual property rights, with an emphasis on global brand management, complex corporate transactions, sponsorships, copyright, and domain name and internet enforcement matters. Dana routinely advises clients in a wide range of industries, including retail and ecommerce, financial services, sports, software, chemicals, life sciences, and travel and leisure.
Dana works with clients to implement brand protection strategies and manages US and international trademark portfolios across different industries. In this capacity, he helps clients clear, register, and enforce trademarks worldwide.
Dana also handles the IP aspects of a broad range of complex commercial transactions, including mergers and acquisitions and financings, coordinating IP diligence, developing and implementing plans to mitigate any identified risks, and drafting and negotiating all related agreements.
In addition, Dana works on a wide range of IP agreements, including licenses, franchise relationships, and services agreements, with a focus on sponsorship and endorsement arrangements. Notably, Dana has advised some of the world’s largest brands in connection with sponsorship relationships, has handled sponsorship agreements for or with several professional sports leagues and their individual teams, and actively represents a three-time PGA champion in connection with endorsement deals.
Dana also has broad experience involving the protection of IP on the internet, and routinely counsels clients on issues pertaining to domain name portfolio management, advising on ICANN’s new generic Top-Level Domain (gTLD) program, and coordinating online enforcement efforts, including through Uniform Domain Name Dispute Resolution Policy (UDRP) complaints and the takedown procedures of the Digital Millennium Copyright Act (DMCA).
Dana advises clients on copyright issues, including the application of the fair use defense and the statutory right of termination, and assists clients with copyright filing programs and the implementation of copyright compliance programs. Dana also counsels clients on franchise registration and disclosure laws, and helps them structure relationships in a way that takes advantage of the exemptions and exceptions to the applicable federal and state franchise laws.
Dana is active in the International Trademark Association (INTA), has hosted an INTA roundtable on ICANN’s New gTLD Program, and was a two-term member of INTA’s Internet Committee. Dana also actively participates in the International Franchise Association (IFA) and the American Bar Association (ABA) Forum on Franchising.
Prior to law school, Dana worked for US Senator Robert C. Byrd of West Virginia in various capacities. He joined Morgan Lewis after working at another international law firm, where he practiced in the corporate finance and intellectual property groups.
Brandeis University, 1998, B.A., Magna Cum Laude
Duke University School of Law, 2004, J.D.
District of Columbia
U.S. District Courts for the Southern and Eastern Districts of New York
Awards and Affiliations
Member, Practice Group of the Year, Intellectual Property, Law360 (2019)
Member, Litigation Department of the Year–Intellectual Property, The American Lawyer (2019)
Leading Trademark Practitioner, Prosecution & Strategy, DC Metro Area, WTR 1000, World Trademark Review (2020, 2021)
Recommended, Intellectual property: Trademarks: non-contentious (including prosecution, portfolio management and licensing), The Legal 500 US (2019)