PLI’s Understanding the Intellectual Property License 2018

Morgan Lewis antitrust partner Geoffrey Holtz will speak at PLI’s Understanding the Intellectual Property License 2018. This program will review how to negotiate and draft effective license agreements.

Geoffrey will be speaking on Antitrust Issues in Licensing on December 6, 2018, at 10:00 am.

Why You Should Attend

Licensing intellectual property can be a practical and efficient strategy for companies looking to expand into a new market, enhance an existing product line, reduce costs or accomplish other business goals.  The IP under consideration to license could be a patent, copyright, trademark, software or any combination of them all.  IP licensing is a practice that is increasingly common across industries and as the need for businesses to leverage IP continues knowing how to navigate and negotiate an IP license will remain a helpful skill that counsel representing the licensing parties must understand and develop. 

This introductory course will give attendees a comprehensive review of the basic elements in designing licensing agreements for a variety of IP types.  Our faculty will discuss the rationale for choosing licensing over other business options in a given context and explain key provisions and specific considerations when negotiating an IP license, along with special circumstances that may arise, such as any regulatory concerns, antitrust issues and also when negotiating an international IP license.   

What You Will Learn

• Negotiating tips and effective drafting techniques
• Key provisions and practical considerations in copyright and trademark licensing
• Key differences between patent and other technology licenses
• Understanding software and open source licenses
• Rights of publicity and entertainment licensing
• Protection and enforcement issues in cross-border IP licensing
• Enforcing licenses – tips from an IP license litigator
• Antitrust issues in IP licenses
• Treatment of IP licenses under bankruptcy law
• How licensing can generate new revenue

Special Features

• Instructive discussion of a mock license agreement
• Earn one hour of Ethics credit

Antitrust Segment Details

• Applicable antitrust standard: Per se violations versus rule of reason
• Distinguishing between horizontal and vertical licenses
• Particular restrictions in IP licenses
• Differences between the application of U.S. and EU antitrust law to IP licenses

Who Should Attend

This program is designed for intellectual property specialists, corporate counsel and general practitioners who are engaged in intellectual property law and are interested in learning how to license and protect various forms of intellectual property.