Conferences and Speeches

SFIPLA: When Your Brand Needs A Change – Lessons In Rebranding

Tuesday, March 1, 2022
03:00 PM - 04:00 PM Eastern Standard Time
12:00 PM - 01:00 PM Pacific Standard Time

Intellectual property partner Carla Oakley will moderate the panel “When Your Brand Needs a Change—Lessons in Rebranding” at the San Francisco Intellectual Property Law Association.

A panel of academic and corporate leaders will address institutional and logistical challenges arising from rebranding major institutions, companies, and franchises. The panel will discuss intellectual property, legislative, cultural, and practical considerations for implementing a successful rebranding strategy.

CLE credit: California MCLE: One hour of participatory credit.