One of the most important things an entrepreneur needs to do is learn how to clearly articulate his or her business proposition to others. Being able to sum up the unique value of your company in a way that excites others is a critical skill. Yet many entrepreneurs fail to develop an effective "elevator pitch" — the quick, compelling summary of what makes your company extraordinary.
You will probably never pitch your company in an elevator, but you will have many, many opportunities to tell your story. Most entrepreneurs want to explain what they are doing, sometimes in excruciating detail. But the point of your elevator pitch is not to educate, it's to sell. Your goal is to get your audience to say, "Wow! That's really interesting. Tell me more!" And you only have a few seconds.
What you will learn and practice in this interactive workshop:
This is a highly interactive workshop. Participants will craft and share their versions of the key components of their elevator pitches and will be critiqued by the coaches and by the other participants.
February 19, 2015
Two Palo Alto Square
3000 El Camino Real, Suite 700
Palo Alto, CA 94306
For more information, contact Melissa Frost at firstname.lastname@example.org.