Considerations for U.S. brand owners in Cuba, Massachusetts Lawyers Weekly

Relaxation of sanctions associated with trade and travel to Cuba has many Americans dreaming of their next holiday to the longtime forbidden island. But for U.S. brand owners, increased opportunities to conduct business in Cuba also brings opportunities for trademark hijackers to take advantage of Cuba’s “first to file” system and obtain unauthorized rights to U.S. brands. U.S. brand owners need to consider taking steps now to protect their brands and enforce their rights against entrepreneur-ial trademark pirates and counterfeiters in Cuba.

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