If the Cream Is Free, Its Name Was Not According to the Court..., BLIP!

Of counsel Julie Gonard authored a BLIP! analysis detailing why the European Union General Court rejected Azalee Cosmetics’ appeal to register “LA CRÈME LIBRE,” finding it too similar to L’Oréal’s earlier “LIBRE” mark.

Her article highlights how the Tribunal assessed consumer attention, the distinctiveness of the prior mark, and the complementary nature of the products and services involved. Together, these factors led the court to affirm the refusal of the contested trademark.

Read the full BLIP! article >>