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Home > Our People > Caitlin Zeytoonian
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Caitlin Zeytoonian

Associate

Caiti Zeytoonian focuses her practice on antitrust and consumer protection. She represents clients in high-stakes litigation, as well as government investigations and enforcement actions before the US Federal Trade Commission (FTC), the US Department of Justice (DOJ), state attorneys general, and other regulatory authorities. Caiti works with companies across sectors to develop competitive and compliant marketplace strategies and advises on emerging trends, including influencer and social media marketing, “Made in USA” marketing, and environmental marketing. Caiti’s commentary and scholarship on consumer protection issues have been featured in the Wall Street Journal, Reuters, Bloomberg, and National Law Review.

Caiti advises and represents clients across industries, including apparel, automotive, consumer products, ecommerce, manufacturing, retail, and technology. In addition to defending clients in antitrust and consumer protection investigations and representing clients in high-stakes antitrust and consumer protection litigation matters, Caiti specializes in proactive compliance and risk mitigation counseling. She counsels clients on a broad range of issues, including advertising and marketing (print advertising as well as telemarketing, email marketing, and social media/influencer marketing), promotional activities (sweepstakes and contests), consumer data use and collection, product distribution/development, and merger-related conduct. She recognizes that every company faces unique risks and challenges, and she enjoys working with clients to develop tailored and practical solutions, compliance practices, and risk mitigation strategies. Caiti brings her deep knowledge of antitrust and consumer protection, breadth of experience, and counseling and compliance capabilities to her everyday practice. She helps her clients comply with a broad range of federal and state laws, regulations, rules, and standards, including:

  • The Clayton Act, the FTC Act, the Robinson-Patman Act, and the Sherman Act
  • The Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM Act), the Restore Online Shopper’s Confidence Act (ROSCA), the Telephone Consumer Protection Act (TCPA), the Telemarketing Sales Rule (TSR), and state anti-spam and telemarketing laws
  • The Magnuson-Moss Warranty Act (MMWA), the Song-Beverly Consumer Warranty Act, and state lemon and warranty laws
  • Truth-in-advertising principles and related advertising laws in connection with “green” marketing, influencer and social media marketing, “Made in USA” marketing, and other forms of advertising
  • State unfair and deceptive trade acts and practices (UDAP) statutes

Caiti is actively involved in the American Bar Association’s Antitrust Law Section and currently serves as vice chair of the Section’s Consumer Protection Committee. Prior to joining Morgan Lewis, Caiti was an antitrust associate at a global law firm.

  • Boston University School of Law, 2017, J.D.
  • Saint Michael's College, 2014, B.A., Political Science and History, summa cum laude, Phi Beta Kappa
  • Massachusetts
  • US District Court for the District of Massachusetts

Associates to Watch, Antitrust, Massachusetts, Chambers USA (2025)

Council Member, SPARK Boston Council (Council to Boston Mayor) (2021–2023)

Recognized, Boston’s Top Lawyers – Antitrust, Boston Magazine (2022)

Member, Practice Group of the Year, Competition, Law360 (2019–2021)

Vice Chair, Consumer Protection Committee, Antitrust Law Section of the American Bar Association (2024–Present)

Co-Coordinator, Young Lawyer & Economist Representatives Program, Antitrust Law Section of the American Bar Association (2021–2024)