The SEC's New Marketing Rule

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Tuesday, January 5, 2021
12:00 PM - 01:00 PM Eastern Standard Time
11:00 AM - 12:00 PM Central Standard Time
09:00 AM - 10:00 AM Pacific Standard Time

Please join us for a one-hour webinar where we will provide an overview of the SEC’s recently adopted Advisers Act Marketing Rule and how the new rule will change how advisers market and sell their products and services.


  • Notable changes from proposed rule
  • Expanded definition of "advertisement"
  • New general prohibitions
  • Shift from bar on testimonials and past specific recommendations to false and misleading test
  • New framework for use of performance advertising
  • Extension of rule to investors in private funds
  • Flexibility with regard to solicitation activities
  • Related Form ADV changes
  • Related records, approval, and supervision requirements

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