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EuG-Urteil: Kein Markenschutz für „I love“ auf Kleidungsstücken (ECJ Ruling: No Trademark Protection for “I Love” on Clothing), Markt und Mittelstand

16 juillet 2025

Partner Christoph Mikyska spoke to Markt und Mittelstand to discuss the General Court of the European Union’s decision in a recent trademark dispute related to registering “I” and red heart symbols as a motif.

“The decision of the General Court is logical because the design in question has been used generically for many years in different applications for a large number of products, especially in the souvenir sector, without consumers associating it with a reference to a specific origin of the goods from a particular manufacturer,” said Christoph.

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