Influencer Marketing: Compliance, Enforcement, and Emerging Risks, American Bar Association

An article from the American Bar Association (ABA) summarized an ABA panel discussion featuring associate Caiti Zeytoonian that examined the regulatory and litigation landscape surrounding influencer marketing.

As the article notes, the panelists discussed the regulatory framework and disclosure requirements for influencer marketing, the comparison with traditional marketing, current enforcement and litigation trends, novel risks and gray areas, and key takeaways for brands looking to work with influencers.

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