The Pushback Against Personalized Grocery Pricing Begins, Food Navigator

Food Navigator cited a Morgan Lewis LawFlash written by partners Minna Lo Naranjo, Josh Goodman, Daniel Savrin, Noah Kaufman, Greg Parks, and Hannah Levin addressing Maryland’s new law restricting personalized pricing in the food sector.

The article examines Maryland’s first-of-its-kind Protection from Predatory Pricing Act (HB 895) and its implications for grocery retailers and delivery platforms, noting that companies should evaluate how consumer data is used in pricing decisions and whether existing practices could be viewed as setting higher prices for specific groups.

As highlighted in the LawFlash, businesses should assess “what data is used in pricing decisions” and “whether pricing logic could be characterized as setting a higher price for a specific consumer” as the law’s October 1, 2026 effective date approaches.

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