In the News

Risks to China’s Growth in Luxury Retail, Luxury Daily

Thursday, December 23, 2021

In Luxury Daily, partner Todd Liao writes that regulations aiming to address both financial disparity and personal privacy in China could have a major impact on the country’s role as a key global luxury retail player. One of these regulations is China’s recently enacted Personal Information Protection Law (PIPL), which will affect the reach of luxury brands by laying out a comprehensive set of rules for how business operators should collect, use, process, share and transfer personal information within and outside of China. “With PIPL, individual consent is now a prerequisite for brands to push personalized content and ads, impacting a company’s ability to use automatic or programmatic decisions for marketing,” Todd writes.

Read the full Luxury Daily article >>