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FTC Weighs Stiff Penalties on Deceptive 'Green' Marketing, WSJ Pro Sustainable Business

Thursday, January 12, 2023

Associate Caitlin Zeytoonian is quoted in a WSJ Pro Sustainable Business article on the Federal Trade Commission’s (FTC’s) open comment period on the Green Guides, which act as a roadmap for companies when marketing sustainable products or practices. The Green Guides haven’t been updated since 2012, creating uncertainty for companies relying on the outdated guide.

“It can be compared to driving down a road with a map that is 10 years old and the roads have changed and the streets have changed, and you’re just hoping you’re going in the right direction,” Caitlin said.

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