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FTC Steps Up Enforcement of “Made in USA” Labeling Rule, FTCWatch

April 28, 2026

FTCWatch quoted associate Caiti Zeytoonian in an article examining the renewed enforcement efforts by the Federal Trade Commission (FTC) of its “Made in USA” Labeling Rule.

The article discusses a series of recent FTC complaints targeting companies accused of falsely marketing imported goods as US-made, signaling a more coordinated enforcement approach. Caiti noted that the agency’s focus reflects both consumer protection priorities and the broader significance of origin claims in the marketplace.

“The agency wants to protect consumers and prioritize preserving the importance and the value of ‘Made in USA’ claims,” Caiti said. “An American flag, an American flagpole, is the quintessential American product.”

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